Simon Sinek's Golden Circle is a key tool we use when we are helping people understand DevOps principles. For people that are coming from a place where DevOps is about automation this can be a little perplexing, but this is a core cultural asset, and DevOps is as much about culture as it is about automation. I love Chris Little's quote from the DevOps Handbook: "DevOps is about automation, as astronomy is about telescopes."
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